In just 4 months I lead a small tiger-team to launch the world’s first ever financial assistant powered by generative AI and personal financial data. By leveraging speed to market and product technology fit, we were able to improve Intuit and Credit Karma’s innovation strategy which led to further investments in AI. The results were a cross-platform AI assistant that increased Intuit’s market cap by 11.9%, creating $20.51B in shareholder value with one quarter. Intuit Assist will be available to all Credit Karma members in the near future.